Early Hustle Ventures is a thematic early stage investment group. Focused on India markets around the consumption theme, we believe there will be a set of consumer companies which will start from India and scale globally.

These will include both digital consumer services and brands & products that will resonate with a young generation which behaves alike, thinks alike as digital natives

The digital natives are very similar in their minds and consumption behaviour. They all reside in a singular cultural universe transcending geographies, borders and nationalities. The benchmarks of wealth and physical assets will be replaced by experiences and the aim to *Live the Moment*

We believe that new cohort of such teams and founders will operate at the market intersections of new consumption patterns, yet will have sound business models that will deliver value beyond just valuations

We aim to be the first partners for such teams and journey along in building global consumer companies